Protecting your personal data is important to us. We handle your data confidentially and in accordance with applicable data protection laws and this privacy policy.
1. Controller
The controller responsible for data processing on this website is:
Daniel Gutzwiller
Brombacherstrasse 7
4057 Basel
Switzerland
Email: info [at] wildmaa.com
2. Collection and Processing of Personal Data
We collect, store and process personal data only to the extent necessary to fulfill orders, respond to inquiries, or provide the technical operation of this website.
This includes in particular:
- Name and surname
- Address
- Email address
- Telephone number (optional)
- Payment information (processed via third-party providers)
- IP address, browser information, time of access (server logs)
3. Order Processing
To fulfill your order, we may share your data with shipping providers (e.g., Swiss Post) and payment service providers (e.g., Stripe, PayPal). Data is shared only to the extent necessary to process your purchase.
4. Cookies
Our website uses cookies to enable essential functions and improve the user experience. Cookies are small text files stored on your device. Some cookies are essential, others help us optimize our website.
You can manage your cookie preferences at any time via the cookie settings banner or in your browser settings.
5. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited (“Google”). Google Analytics uses cookies to analyze website usage. The information generated by the cookie (including your IP address) is usually transmitted to and stored by Google on servers in the USA.
We use Google Analytics with IP anonymization. This means your IP address is shortened within Switzerland or the EU before being transmitted to Google. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
More information: https://support.google.com/analytics/answer/6004245
6. Google Ads / Conversion Tracking
We use Google Ads to advertise our products on external websites. Within the scope of Google Ads, we use conversion tracking. When you click on a Google ad, a cookie for conversion tracking is placed. These cookies expire after 30 days and are not used for personal identification.
Each Google Ads client receives a different cookie. The information collected via the cookie is used to compile conversion statistics.
More information: https://policies.google.com/privacy
7. Meta Ads (Facebook & Instagram)
Our website uses the “Meta Pixel” of the social network Facebook (Meta Platforms Ireland Ltd.). This allows us to track the behavior of users after they are redirected to our website by clicking on a Facebook or Instagram ad.
This helps us measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected is anonymous to us and does not allow us to identify users. However, Meta may store and process this data, linking it to your Meta account and using it for its own advertising purposes.
More information: https://www.facebook.com/about/privacy
8. Newsletter / Contact Forms
When you contact us via form or sign up for our newsletter, we use the data you provide only for communication with you and to send the newsletter. You can unsubscribe at any time.
9. Your Rights
You have the right to:
- Access the personal data we hold about you
- Correct or delete your data
- Restrict or object to the processing of your data
- Withdraw your consent at any time with future effect
To exercise your rights, please contact: info [at] wildmaa.com
10. Data Security
We implement appropriate technical and organizational measures to protect your data from manipulation, loss, destruction, or unauthorized access.
11. Changes
We reserve the right to amend this privacy policy when necessary. The current version published on this website applies.